Simba is the industry choice for standards-based data access and analytics solutions, and for innovation in data connectivity. Our reputation as the connectivity pioneer means we’re the preferred partner for SDKs – ODBC, JDBC, OLE DB for OLAP (ODBO) and XML for Analysis (XMLA) – and our technology is embedded into today’s most popular BI and analytics applications. A subsidiary of Magnitude Software, the unified data application management leader, Simba provides connectivity solutions that are pivotal to the vast operational efficiencies delivered by the Magnitude portfolio of products.