• Write copy that is effective, yet simple
• Occasionally write long form (and sometimes edit) digital content that meets project goals, as per need
• Review stats on an ongoing basis to understand how the copy/content is working and improvise accordingly
• Liaison with other departments as needed to ensure the content strategy is effectively implemented across channels
• Create scripts for advertisements and product videos
• Partners with product managers, internal business stakeholders and functional teams to define content requirements and strategy that best achieve business goals
• Writes (and sometimes edits) digital content that meets project goals and end-user needs for complex efforts
• Works with other departments as needed to ensure the content strategy is effectively implemented across channels
• Ensures online content complies with corporate brand standards, web style guide, legal and compliance
• Collaborates on the development of content style guides, content and messaging strategies, best practices and processes
• Partners with other writers within the organization to leverage and share ideas and make recommendations that apply broadly across multiple channels
• Reviews analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies
• Evaluates the usability of new and existing products, and makes constructive suggestions for change
• Contributes to marketing campaigns with ideas
• Lead a team of content writers and ensure that their work meets the required TAT and quality levels

Skills - A great candidate should:

• Have a Bachelor s degree in English, journalism or a related field; coupled with excellent English proficiency
• Be highly creative and imaginative with an effective writing style that is fresh, consistent and customer-friendly
• Have a flair for writing with an understanding of what works on the internet & social media
• Have good interpersonal skills & the ability to communicate and collaborate effectively
• Be able to work under pressure, consistently meet tight deadlines and have an eye for detail
• Have a knack for editing and proofreading with good research skills
• Have an interest in commerce, popular culture, and new advertising trends and techniques
• Be knowledgeable about digital marketing tactics, including SEO, email marketing and web analytics
• Have hands-on experience with Content Management Systems (e.g. WordPress)
• Have a portfolio of published articles
• Have at least two 2 years of relevant work experience in the BFSI domain

Psst tips on how you can beat the competition:

If you can showcase your abilities to:

• Be self-driven / quick starter
• Have an ownership mindset
• Aggressively drive and deliver results

Role: Content Creation / Writer

Industry Type: Financial Services

Department: Content, Editorial & Journalism

Employment Type: Full Time, Permanent

Role Category: Content Management (Print / Online / Electronic)

Education

UG: Any Graduate

PG: Any Postgraduate

Key Skills

• Content strategy
• Content management
• digital content
• Email marketing
• Web analytics
• Bfsi
• Management systems
• Social media
• SEO
• Digital marketing

About company

Upstox is an online investment brand of RKSV Securities. Incorporated in 2009, RKSV is a Mumbai, India based SEBI registered financial service provider. RKSV offers online stock trading, commodity trading, currency derivatives trading, mutual funds, and demat account. RKSV Sec is a member of NSE, BSE, MCX, NCDEX, NSDL, and CDSL.
Upstox offers a fast, reliable & easy-to-use trading platform for traders in Indian stock market.
Upstox offers low-cost trading services. The equity delivery (cash & carry) trading is offered for free to the customer. No brokerage is charge for orders placed in this segment. For all other trading segments across exchange, upstox charge flat Rs 20 per trade brokerage.