About Mensa:

We build global digital brands from India by partnering with the right entrepreneurs, investing into

the business and bringing our expertise to scale the brand. We are a team of passionate digital-first

professionals who bring hands-on experience and requisite domain knowledge with a proven ability

to scale businesses selling on e-commerce platforms. We truly believe and live by our value of Caring

Meritocracy and are looking to hire people who are curious, agile and who thrive in collaborative

working environments.

Responsibilities:

1. Write captivating and persuasive product descriptions for e-commerce listing pages that

effectively highlight the features, benefits, and unique selling points of each product. Along

with Copywriting, also develop packaging of new/existing products,

2. Conduct thorough research to understand target audiences, competitive landscapes, and

industry trends in order to create a compelling and relevant copy

3. Collaborate closely with the creative team, including designers and photographers, to ensure

the copy aligns seamlessly with the accompanying listing images and visual elements

4. Develop engaging headlines, subheadings, and bullet points that grab attention and

encourage potential customers to explore further

5. Optimize product copy for search engine optimization (SEO) to improve organic search

rankings and drive traffic to the product listings

6. Craft persuasive A+ content that elevates the overall presentation of our product listings,

incorporating engaging multimedia elements such as images, infographics, and videos.

7. Work alongside different internal & external stakeholders/agencies to ensure a consistent

flow of communication on both copy and design fronts

8. To have a creative mindset with the ability to generate innovative ideas and concepts for

brands

9. Proactively come up with ideas & concepts to strengthen the brand & its persona

Qualifications:

1. Proven experience as a copywriter, preferably within an e-commerce or digital marketing

environment

2. Excellent written and verbal communication skills, with the ability to adapt writing style to

different audiences and product categories

3. Strong understanding of persuasive writing techniques and the ability to create an engaging,

concise, and benefit-oriented copy

4. Familiarity with SEO principles and best practices to optimize product copy for search

engines

Role: Copywriter

Industry Type: Internet (E-Commerce)

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Advertising & Creative

Education

UG: Any Graduate

Key Skills

• Copywriting
• SEO Writing
• Creative Writing
• search engine optimization
• content