• We are seeking a creative and results-driven Employer Branding Specialist to join our team on a contractual basis
• As an Employer Branding Specialist, you will play a crucial role in shaping and promoting our organizations employer brand to attract top talent
• Your mission will be to develop and implement strategies that showcase our company as an employer of choice and enhance our reputation in the job market
• The ideal candidate will have 1-3 years of experience in employer branding or a related field and possess a passion for employer branding, recruitment marketing, and employee engagement

Responsibilities:

• Employer Brand Strategy: Collaborate with HR and Marketing teams to develop an employer branding strategy aligned with the companys values and business objectives.
• Candidate Persona Development: Identify and understand our target candidate personas, their preferences, and drivers to tailor employer branding initiatives effectively.
• Employer Value Proposition (EVP): Craft a compelling and authentic EVP that communicates the unique benefits of working for our organization to potential candidates.
• Brand Messaging: Create engaging and consistent brand messaging across various channels, including career websites, social media, job descriptions, and recruitment campaigns.
• Social Media Management: Manage social media platforms to amplify employer brand messaging, engage with potential candidates, and build a strong online presence.
• Content Creation: Develop captivating content such as blogs, videos, employee testimonials, and infographics to showcase our company culture and work environment.
• Employer Brand Activation: Implement creative and innovative initiatives and events to enhance our employer brand visibility and reputation both internally and externally.
• Candidate Experience Enhancement: Collaborate with HR and Talent Acquisition teams to improve the candidate experience during the recruitment process, from application to onboarding.
• Employee Advocacy: Encourage employee participation in employer branding efforts and leverage their experiences to strengthen our brand image.
• Employer Brand Analytics: Track, measure, and analyze the effectiveness of employer branding initiatives through relevant metrics and KPIs to drive continuous improvement.
• Market Research: Stay up-to-date with industry trends and best practices in employer branding, recruitment marketing, and talent acquisition.

Requirements

• Bachelors degree in Marketing, Human Resources, Communications, or a related field.
• Proven experience (1-3 years) in employer branding, or a similar role.
• Strong understanding of employer branding principles and best practices.
• Creative mindset with the ability to think outside the box and develop innovative branding strategies.
• Excellent written and verbal communication skills.
• Social media savvy with experience in managing employer brand profiles on various platforms.
• Data-driven approach with the ability to analyze metrics and draw insights for optimization.
• Collaborative team player with the capability to work cross-functionally.
• Attention to detail and ability to maintain brand consistency.

Role: Advertising & Creative - Other

Industry Type: Banking

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Advertising & Creative

Education

UG: Any Graduate

PG: Any Postgraduate

Key Skills

• SAN
• Brand activation
• Talent acquisition
• Social media
• Market research
• Financial services
• Analytics
• Risk mitigation
• CRM