• Design and deliver creative and engaging social media strategies on YouTube and Facebook.
• Create, maintain, and promote channel content, including videos and other assets.
• Plan & Execute marketing campaigns to promote - New Product Launches, Sales & Offers.
• Develop and oversee the channel community, including channel moderators, marketing managers, and a network of channel partners.
• Manage and enforce channel policies and guidelines.
• Develop channel marketing strategy and implement tactics, including paid and organic search, and social.
• Manage the day-to-day handling of social media channels - Facebook and YouTube, adapting content to suit different channels and audiences.
• Collaborate with the Influencer team to build a regional community on YouTube.
• Vendor onboarding and payments.
• Oversee channel business analytics, including reporting, analysis, and optimization.
• Develop and implement channel budget.

Job requirements

• Excellent communication, interpersonal skills, and a high level of attention to detail.
• Thorough understanding of all major social media platforms with 3-4 years of experience.
• Fast learner with an ability to adapt techniques based on requirements.
• Creative eye for design and video content.
• A creative mindset and willingness to think outside the box to create engaging content.
• Ability to work independently and as part of a team.
• Should have prior experience in YouTube marketing.
• Should have knowledge of SEO

Role: Social Media Marketing

Industry Type: Internet

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

PG: Any Postgraduate

Key Skills

• Interpersonal skills
• Social media
• SEO

About company

Lenskart.com is India's fastest growing eyewear company and largest eyewear company online. Lenskarts products range from prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers eye power. Lenskart is backed by IDG Ventures, Unilazer Ventures and TPG Capital.With a growing chain of offline stores in all cities in India, and its unique Home Eye Check-up service which takes expert optometrists to customers homes/office for an eye test, Lenskart has done what no one could till now. Clearer vision is absolutely accessible now!